The GaryVee Audio Experience cover image

The GaryVee Audio Experience

How to Connect With Your Audience | Monday Marketing Takes: Pepsi

Oct 19, 2020
Todd Kaplan, the Vice President of Marketing at PepsiCo, shares his wealth of experience in connecting brands with culture. He highlights the importance of adapting marketing strategies during the COVID-19 pandemic, discussing their focus on community connections and employee safety. Kaplan emphasizes the evolution of consumer behavior, noting the rise in e-grocery and streaming services. Additionally, he stresses the significance of cultural relevance in marketing, advocating for brands to engage deeply with audience experiences.
12:58

Episode guests

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner