Todd Kaplan, the Vice President of Marketing at PepsiCo, shares his wealth of experience in connecting brands with culture. He highlights the importance of adapting marketing strategies during the COVID-19 pandemic, discussing their focus on community connections and employee safety. Kaplan emphasizes the evolution of consumer behavior, noting the rise in e-grocery and streaming services. Additionally, he stresses the significance of cultural relevance in marketing, advocating for brands to engage deeply with audience experiences.