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Linda Boff, Global CMO at GE: Servant of Purpose

Building Better CMOs and Marketing Leaders

CHAPTER

Transformations and Achievements at GE

The chapter explores the speaker's extensive tenure at GE, tracing the company's evolution while maintaining a focus on innovation and global impact through technological advancements. It reflects on pride in manufacturing endeavors like offshore wind turbines and safe jet engines, acknowledging GE's pivotal role in groundbreaking feats. The narrative also addresses missed opportunities, challenges in digital marketing, and the importance of driving business growth through effective marketing strategies.

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