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19min chapter
Linda Boff, Global CMO at GE: Servant of Purpose
Building Better CMOs and Marketing Leaders
Transformations and Achievements at GE
The chapter explores the speaker's extensive tenure at GE, tracing the company's evolution while maintaining a focus on innovation and global impact through technological advancements. It reflects on pride in manufacturing endeavors like offshore wind turbines and safe jet engines, acknowledging GE's pivotal role in groundbreaking feats. The narrative also addresses missed opportunities, challenges in digital marketing, and the importance of driving business growth through effective marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode