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Linda Boff, Global CMO at GE: Servant of Purpose

Building Better CMOs and Marketing Leaders

CHAPTER

Navigating Leadership Narratives

The chapter delves into the importance of distinguishing between personal perceptions and objective truths in leadership roles, emphasizing the impact of creating narratives that are not always grounded in reality. The speaker shares their journey of overcoming self-doubt and gaining confidence as a Chief Marketing Officer through diverse projects and leadership experiences.

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