

Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype
Nov 13, 2024
Carolyn Pollock, the CMO of Tailored Brands—a key player in menswear with notable brands like Men's Warehouse—shares her journey from a background in genetics to marketing leadership. She discusses the importance of patience in brand messaging and the emotional connections that drive customer loyalty. Pollock emphasizes the role of AI in modern marketing and how CMOs must navigate the complexities of measurement while maintaining a balance between long-term brand building and immediate performance metrics. Humor and storytelling are highlighted as vital tools in effective branding.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Intro
00:00 • 2min
A Unique Path: From Genetics to Marketing Leadership
01:32 • 2min
From Genetics to Marketing: A Personal Journey
03:09 • 16min
The Critical Role of CMOs in Driving Growth
18:53 • 5min
The Emotional Connection: Challenges in Brand Measurement
23:38 • 2min
Transforming Men's Warehouse Advertising
25:43 • 4min
Navigating Creative Challenges in Marketing
29:20 • 7min
Navigating Marketing Measurement Challenges
36:21 • 16min
The Art of Personalization in Marketing
52:01 • 6min
The Balance of Specialization and General Knowledge in Marketing
57:32 • 3min