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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype

Building Better CMOs and Marketing Leaders

CHAPTER

Navigating Creative Challenges in Marketing

This chapter explores the complexities of producing video content for marketing campaigns, particularly in the context of a prom campaign. It highlights the balance between long-term brand strategy and immediate outcomes, addressing the evolving landscape of marketing, and the influence of private equity on creative decision-making.

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