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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype

Building Better CMOs and Marketing Leaders

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Navigating Creative Challenges in Marketing

This chapter explores the complexities of producing video content for marketing campaigns, particularly in the context of a prom campaign. It highlights the balance between long-term brand strategy and immediate outcomes, addressing the evolving landscape of marketing, and the influence of private equity on creative decision-making.

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