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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype

Building Better CMOs and Marketing Leaders

CHAPTER

The Emotional Connection: Challenges in Brand Measurement

This chapter explores the complexities of quantifying a brand's long-term value, focusing on the emotional connections it creates with customers. It highlights the role of storytelling, especially through video, in building trust and relationships beyond mere marketing tactics.

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