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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype

Building Better CMOs and Marketing Leaders

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The Critical Role of CMOs in Driving Growth

This chapter delves into the complex responsibilities of the Chief Marketing Officer (CMO) in fostering company growth while grappling with a lack of respect in the executive tier. It examines the paradox of accountability in measuring marketing effectiveness and the collaborative nature of achieving growth goals across departments.

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