Carolyn Pollock, the CMO of Tailored Brands—a key player in menswear with notable brands like Men's Warehouse—shares her journey from a background in genetics to marketing leadership. She discusses the importance of patience in brand messaging and the emotional connections that drive customer loyalty. Pollock emphasizes the role of AI in modern marketing and how CMOs must navigate the complexities of measurement while maintaining a balance between long-term brand building and immediate performance metrics. Humor and storytelling are highlighted as vital tools in effective branding.