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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype

Building Better CMOs and Marketing Leaders

CHAPTER

The Art of Personalization in Marketing

This chapter explores the critical role of personalization in marketing, stressing the importance of tailoring messages to individual consumer contexts while navigating privacy concerns. It also provides insights for aspiring CMOs, highlighting the necessity of diverse experiences to succeed in leadership roles.

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