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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype

Building Better CMOs and Marketing Leaders

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Transforming Men's Warehouse Advertising

This chapter explores Men's Warehouse's shift from transactional to emotional marketing, focusing on love and weddings. The discussion emphasizes the role of humor and confidence in branding, revealing how effective ads can resonate with men during significant life events.

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