Building Better CMOs and Marketing Leaders Manolo Arroyo, Global CMO of Coca-Cola: What Kind of Leader Are You?
Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done.
"[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster."
Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach.
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This episode was produced and edited by Eric Johnson from LightningPod.fm.