Building Better CMOs and Marketing Leaders cover image

Building Better CMOs and Marketing Leaders

Charisse Hughes, Chief Growth Officer at Kellanova: Evolution of the CMO

May 1, 2024
Charisse Hughes, Chief Growth Officer at Kellanova, discusses the importance of communicating marketing impact within organizations and the value of long-term brand equity. She explores the evolution of the CMO role, the differences between a CMO and Chief Growth Officer, and the challenges in proving campaign efficacy. The podcast also touches on brand valuation, career pivots, and navigating marketing roles for career growth.
48:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Marketers need to educate organizations on long-term brand equity and value beyond immediate results.
  • Stakeholder management requires balancing hard truths with optimism and understanding trade-offs in decision-making.

Deep dives

Importance of Stakeholder Management

Stakeholder management is crucial in navigating the landscape clearly and understanding what's at stake and the trade-offs involved. Making decisions at this level requires a degree of discernment and assessing risks while also weighing options. Balancing hard truths with optimism and poise under uncertainty are vital skills needed in stakeholder management.

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