Building Better CMOs and Marketing Leaders Lisa Caputo, CMO of Travelers: Empathy Meets Innovation
Jul 9, 2025
Lisa Caputo, CMO of Travelers and former global CMO of Citi, shares her journey from journalism and the White House to leading marketing strategies. She emphasizes the blend of empathy and innovation in transforming customer experience. Caputo discusses the vital role of data-driven insights, the importance of adaptability, and how mentorship shapes careers. She also touches on evolving corporate responsibilities in social issues and the necessity of fostering a customer-centric culture in today's digital landscape.
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Four-legged Marketing Stool
- Big M marketing is like a four-legged stool: marketing basics, customer experience, research, and communications.
- Integrating these facets creates a cohesive marketing function driving both brand and business success.
From Journalism to White House
- Lisa Caputo began as a journalist but shifted to political communications, eventually working as Hillary Clinton's press secretary.
- This high-pressure experience honed skills that translated well into corporate leadership.
People at Travelers Matter
- Lisa emphasizes the importance of people at Travelers, praising their integrity and care.
- She finds daily fulfillment working with those dedicated to doing the right thing for customers and communities.