13min chapter

Building Better CMOs and Marketing Leaders cover image

Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator

Building Better CMOs and Marketing Leaders

CHAPTER

Navigating the Complexities of Marketing Strategies and Leadership Skills

The chapter explores a CMO's multifaceted role, from overseeing marketing and e-commerce to managing services like customer support and finance. It delves into the strategic activation of the speaker's brain through morning routines focused on meditation, leadership studies, and journaling. Reflection on leadership development, preparation strategies for the day, and the importance of frameworks in navigating data-rich environments are key themes discussed.

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