13min chapter

Building Better CMOs and Marketing Leaders cover image

Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator

Building Better CMOs and Marketing Leaders

CHAPTER

Evolving Trends in the Beauty Industry

The chapter delves into the ever-evolving dynamics of the beauty industry, exploring the impact of the pandemic on consumer behavior and market growth. It showcases the resilience and adaptability of the sector, particularly emphasizing the rise in fragrance sales during challenging times. The conversation also touches on the career journey of a guest, highlighting the importance of operational experience in marketing leadership.

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