The GaryVee Audio Experience Here's an Entire Marketing Degree In 33 Minutes
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Jul 7, 2024 
Nicole Parlapiano, CMO of Tubi, dives into the evolving landscape of marketing by blending social media with streaming. She highlights how millennials and Gen Z discover content through platforms like Facebook, emphasizing the importance of practical experience. The discussion covers leveraging existing content for engagement, the significance of cultural relevance in marketing, and how smaller budgets can lead to greater creativity. Parlapiano urges companies to embrace change and authenticity to keep pace with a fast-evolving industry.
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Changing Distribution of Creative Content
- The distribution of creative content is changing.
- Social media and streaming are now deeply intertwined.
From Social Listening to Content Creation
- VaynerMedia used social listening to identify trending conversations about generational divides in the workplace.
- This led to a new Tubi series, "The Z-Suite," starring Lauren Graham.
Leverage Organic Social Media
- Use organic social media creatively.
- Analyze the data from algorithms and audience engagement for advertising and programming insights.