Harnessing Old Content for New Engagement

Today's episode of the GaryVEe Audio Experience is a fireside chat I had at Cannes Lions this year with Nicole Parlapiano, the CMO of Tubi. We talk about the current state of marketing and how companies can leverage social media platforms to get qualitative data and make relevant content/advertisements. We also talk about TV 3.0 and marketing with small budgets emphasizing that sometimes having a smaller budget can lead companies to spend it more effectively and get better results than bigger companies.