Nicole Parlapiano is the CMO of Tubi, an ad-supported streaming platform taking on the subscription giants. Nicole has previously had her own dating startup acquired by Match Group, before working in private equity, famously being Head of Marketing at WeWork during their crash and most recently VP Marketing for Tinder. Nicole is one of the most entrepreneurial CMOs on the planet, bringing a unique lens to brand building, embracing chaos and driving the business forward with marketing.
Timestamps
00:00:00 - Intro
00:01:06 - What makes an entrepreneurial CMO?
00:06:04 - Why Nicole embraces chaos / her career journey
00:11:34 - Nicole’s experience at WeWork
00:15:49 - Dealing with a leaked WeWork email
00:19:16 - Leaving WeWork for Tinder after the crash / how to successfully join a company as CMO
00:24:57 - Marketing’s role in private equity businesses
00:33:43 - Working with Mischief and what would you do if you weren’t afraid?
00:36:20 - Why Nicole joined Tubi (and the streaming wars)
00:38:04 - Working with Mischief to create a brave Super Bowl campaign
00:44:28 - The
00:47:53 - How Tubi markets to their advertisers
00:52:19 - The “Stubios” innovation for fan led content
00:58:33 - Getting creative ideas seen in a corporate environment
01:01:31 - How marketing can help grow the organisation
01:04:03 - Nicole’s advice to aspiring CMOs
