Uncensored CMO e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto
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Jul 9, 2025 In this engaging discussion, Kory Marchisotto, CMO of e.l.f. Beauty, shares insights from her journey leading a brand through 25 quarters of growth. She reveals the bold strategies behind the provocative 'So Many Dicks' campaign that sparked vital conversations about diversity. Kory highlights the significance of partnerships, including collaborations with sports icons like Billie Jean King and racing driver Katherine Legge. She also discusses the evolving role of creators and the cultural dynamics that empower innovation within the beauty industry.
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So Many Dicks Campaign Insight
- e.l.f's "So Many Dicks" campaign highlights boardroom imbalances with bold, sustained activism.
- It challenges norms by revealing more male board members named Dick than underrepresented groups.
Genesis of So Many Dicks
- e.l.f created a first-ever board member database revealing more men named Dick than diverse board members.
- This data sparked their "So Many Dicks" campaign to raise awareness of boardroom lack of diversity.
Campaign Resistance and Impact
- The "So Many Dicks" campaign faced unexpected resistance, including refusals to air and AI censorship.
- Yet it sparked global conversations and positively impacted young audiences and families.