Kory Marchisotto

Kory Marchisotto, CMO of e.l.f Beauty, talks about building a billion dollar brand, investing in brand building, staying close to consumers, agile marketing strategies, collaborations with Liquid Death and Chipotle, nurturing e.l.f culture, and sharing advice with younger marketers.

In this lively discussion, Scott Galloway, a marketing authority from NYU, teams up with Kory Marchisotto, CMO of e.l.f. Beauty, and advertising mastermind Rory Sutherland. They tackle pressing questions about the relevance of brands in today's market, debate the risks of innovation versus caution, and explore the evolving role of CMOs. Expect insights on the balance between creativity and tradition, the cultural nuances of risk, and the vital role storytelling plays in marketing leadership.

In this engaging discussion, Kory Marchisotto, CMO of e.l.f. Beauty, shares insights from her journey leading a brand through 25 quarters of growth. She reveals the bold strategies behind the provocative 'So Many Dicks' campaign that sparked vital conversations about diversity. Kory highlights the significance of partnerships, including collaborations with sports icons like Billie Jean King and racing driver Katherine Legge. She also discusses the evolving role of creators and the cultural dynamics that empower innovation within the beauty industry.

Kory Marchisotto, the Chief Marketing Officer at e.l.f. Beauty, opens up about the brand's impressive 24 quarters of continuous sales growth. She discusses the critical role marketing plays in this success, emphasizing community engagement and inclusivity. Marchisotto highlights innovative strategies, such as leveraging social media for product feedback and partnering with cultural events. She also dives into the importance of collaboration between CMOs and CFOs to drive marketing investments, showcasing how authentic diversity fuels brand identity and loyalty.

In this engaging discussion, Ole Obermann, Global Head of Music at TikTok, shares insights on how the platform is revolutionizing music promotion by allowing songs to go viral through user-generated content. Jim Mollica from Bose highlights innovations in audio technology, including 3D soundscapes that enhance experiences. Amy Sorokas of Microsoft dives into the importance of connecting artists to fans with tech. Troy Carter discusses industry shifts, while Kory Marchisotto emphasizes effective marketing in a digital age that thrives on community and authenticity.