Uncensored CMO Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO
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Jun 23, 2025 
In this lively discussion, Scott Galloway, a marketing authority from NYU, teams up with Kory Marchisotto, CMO of e.l.f. Beauty, and advertising mastermind Rory Sutherland. They tackle pressing questions about the relevance of brands in today's market, debate the risks of innovation versus caution, and explore the evolving role of CMOs. Expect insights on the balance between creativity and tradition, the cultural nuances of risk, and the vital role storytelling plays in marketing leadership.
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Brand Era Shifts to Supply Chain
- Traditional brand-building thrived when mediocre products were wrapped in powerful brand codes and broadcast advertising was cheap.
- Digital transformation and consumer information reduce reliance on brand shorthand, shifting value toward supply chain innovation.
Hermes' Storytelling Legacy
- Kory Marchisotto shared her ten-year experience at Hermes highlighting strong storytelling behind the brand's lasting success.
- She contrasted it with mere advertising, emphasizing compelling narrative and authenticity.
Cultivate Culture for Innovation
- Build a culture intolerant of mediocre work and encourage experimentation without fearing ROI metrics initially.
- Create cultural conditions that foster innovation and align teams to support creative risks for brand success.