Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO
Uncensored CMO
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Balancing Risk and Reward in Marketing
This chapter explores the intricate relationship between risk management and growth strategies in organizations, emphasizing the varied approaches of companies based on their risk tolerances. It also discusses the evolving role of CMOs as strategic advisors, advocating for improved communication and accountability within marketing teams.
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