Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO
Uncensored CMO
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The Power of Storytelling in Marketing Leadership
This chapter delves into the complexities of the terms 'brand', 'advertising', and 'marketing', shedding light on the common confusions they create. It also addresses the significance of storytelling in marketing and the challenges CMOs face in championing their roles within organizations.
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