Cultural Dynamics of Innovation

In partnership with NBCUniversal, we sit down with Kory Marchisotto, CMO of e.l.f. Beauty, to unpack a 25 quarters of consecutive growth. From their bold “So Many Dicks” campaign to the $1B Rhode deal with Hailey Bieber, Kory shares how e.l.f. built a culture that fuels growth. We also dive into the power of creators and celebrities in beauty, partnerships with sporting icons like Billie Jean King and racing driver Katherine Legge, and the realities of leading as a high-growth, publicly listed CMO.

Timestamps

00:00 - Intro
00:40 - The last decade of Elf
01:35 - The Titanium and Glass Cannes Lions entry
03:01 - Elf’s “So Many Dicks” campaign
10:01 - The secret to 25 quarters of consecutive growth
13:36 - Building a culture that allows growth
17:03 - $1b Rhode deal
24:26 - How important are creators and celebrities in building beauty brands
26:37 - Collaborating with Billie Jean King
30:49 - Partnering with Katherine Legge, racing driver
34:16 - The realities of being a high growth, publicly listed CMO