Uncensored CMO From CMO to CEO - advice from The Marketing Academy founder Sherilyn Shackell
Jun 25, 2025
Sherilyn Shackell, founder of The Marketing Academy, shares her incredible journey from headhunter to nonprofit leader after a life-altering experience. She discusses the importance of CMOs in the boardroom and the essential traits they need to succeed. Topics include building personal brands, the significance of relationships, and how to navigate the challenges of leadership. Shackell also delves into the psychological hurdles CMOs face and offers insights on overcoming fears to foster innovation and growth.
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Near-Death Sparked Career Change
- Sherilyn Shackell had a near-death experience at 42, which caused her to change careers.
- She launched The Marketing Academy to develop marketing leadership with purpose and impact.
CMO Skills vs CEO Expectations
- CMOs have broad skills ideal for CEOs but often lack CEO-required financial expertise.
- The disconnect limits CMOs' boardroom presence and CEO succession opportunities.
Applying Presidential Strategy Internally
- John Evans applied presidential campaign tactics to internal crisis communications.
- He designed internal messaging with a clear slogan to unify and motivate employees.