Navigating Credibility and Visibility in Marketing

After 20 unhappy years as a headhunter, it took a near death experience for Sherilyn Shackell to launch The Marketing Academy, a non-profit organisation developing leadership talent in marketing. Launched in 2010, The Marketing Academy now helps marketers become CMOs and CMOs become CEOs. This episode, we focus on exactly how CMOs can get a seat at the table in the boardroom and all the traits they need to do this successfully.

Timestamps

00:00 - Intro
00:53 - How a near death experience led to the creation of The Marketing Academy
08:29 - Does trauma help founders?
11:27 - What is The Marketing Academy?
15:05 - How The Marketing Academy Fellowship helps CMOs become CEOs
20:08 - Why there needs to be CMOs on boards
27:03 - What CMOs can do to get on boards
35:36 - Why CMOs need to build their own profiles
39:23 - Why CMOs need to invest in relationships
44:16 - Why having a personal brand is a talent magnet
45:48 - The biggest fears and anxieties of CMOs
54:34 - What marketers can learn from the best CMOs in the world?