Uncensored CMO Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision
Jul 30, 2025
In this engaging conversation, Tyler Bahl, the CMO of Activision, delves into marketing blockbuster games like Call of Duty and Tony Hawk Pro Skater. He shares insights on the future of the gaming industry, including the growing influence of AI and esports. Tyler also discusses how audience demographics have evolved and the keys to successful game launches. Listeners will find fascinating anecdotes about collaborations with gaming legends and the creative marketing strategies that keep classic games relevant.
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Tyler Bahl's Career Journey
- Tyler Bahl shared his diverse career path, from sneakers and music to tech and streaming.
- His time at Quibi was a wild ride launching during the pandemic, leading him to join Activision and work on Call of Duty.
Gaming's Cultural Dominance
- Gaming now is a $200 billion industry, larger than books, movies, or music.
- It has become a central part of culture and people's lifestyle identity.
Evolving Definition of Gamer
- The definition of a gamer has evolved with many playing casually on mobile or social platforms.
- Many people don’t consider themselves gamers but engage regularly with games like Candy Crush and Wordle.
