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Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

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Nostalgia and Innovation in Gaming

This chapter examines the resurgence of the Tony Hawk video game franchise, focusing on the remastered Pro Skater games and their enhanced graphics and character collaborations. It highlights the cultural impact of gaming across generations, the rise of esports, and the evolving role of streaming and female representation in the industry. Additionally, it explores innovative marketing strategies that connect gaming culture with a wider audience, illustrating the relevance of classics in today’s competitive landscape.

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