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Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

Uncensored CMO

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Intro

This chapter explores the CMO's experiences and insights from their journey through the gaming and entertainment industries, with a focus on their roles at Quibi and Activision. It discusses the challenges and opportunities brought about by the pandemic and the significance of sports in branding within the realm of video game marketing.

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