Tyler Bahl

CMO of Activision, marketing some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skater.

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Jul 30, 2025 • 43min

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

In this engaging conversation, Tyler Bahl, the CMO of Activision, delves into marketing blockbuster games like Call of Duty and Tony Hawk Pro Skater. He shares insights on the future of the gaming industry, including the growing influence of AI and esports. Tyler also discusses how audience demographics have evolved and the keys to successful game launches. Listeners will find fascinating anecdotes about collaborations with gaming legends and the creative marketing strategies that keep classic games relevant.

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