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Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

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The Evolution and Cultural Impact of Gaming

This chapter explores the transformation of the gaming industry from its origins in the 70s and 80s to its current status as a $200 billion cultural phenomenon. It examines the role of technological advancements and the evolving definition of what it means to be a gamer, particularly during events like the COVID-19 pandemic.

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