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Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

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Launching Legends: Insights from the World of Video Game Marketing

This chapter explores the launch of Tony Hawk Pro Skater 3 and 4, featuring Tony Hawk's role in marketing and his growing social media presence. It also highlights the importance of mentorship and strategic investments in a marketing career, offering valuable insights for aspiring marketers.

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