Uncensored CMO

Why advertising is broken & how to fix it - Tom Goodwin

33 snips
Jul 14, 2025
Tom Goodwin, an insightful author and consultant, dives deep into the broken state of advertising today. He critiques the industry's obsession with short-term metrics, arguing for a return to brand-building and genuine consumer engagement. Goodwin emphasizes the importance of customer insights and long-term vision, encouraging marketers to take leadership roles. He also discusses the tension between creativity and data-driven approaches, advocating for a simpler, more effective advertising landscape that values emotional connections.
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Advertising is Lost Today

  • Advertising is completely lost despite advanced tools and data availability.
  • Brands remain crucial in an era of abundance but advertising experiences surreal consumer disconnect.
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Performance Marketing Obsession

  • Advertising shifted overwhelmingly to performance marketing driven by measurability obsession.
  • This focus sacrifices brand-building and long-term value for short-term spreadsheet metrics.
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Misunderstood Role of Advertising

  • Tech leaders misunderstand advertising's emotional and ambiguous nature.
  • Over-measuring and short-term attribution distort true advertising purpose and effectiveness.
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