Why advertising is broken & how to fix it - Tom Goodwin
Uncensored CMO
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Reimagining Digital Advertising
This chapter explores the inefficiencies and risks inherent in digital advertising, particularly the staggering wastage of investments. It emphasizes the need to prioritize genuine consumer engagement over misleading metrics and advocates for a return to creativity and simplicity in marketing strategies. The discussion highlights the tension between data-driven approaches and the undervaluation of creative work, calling for a renewed focus on emotional connections in advertising.
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