Tom Goodwin is a marketing and digital transformation expert, celebrated as a top voice on LinkedIn and author of "Digital Darwinism." He discusses the staggering ineffectiveness of most ads, attributing failures to short-term thinking and a lack of creativity. Goodwin emphasizes the hidden benefits of repeated exposure and how aesthetics can enhance ad persuasion. He argues that targeting is overrated, advocating for a focus on consistent messaging to create impactful campaigns. Expect insights on improving marketing without straining budgets!