Tom Goodwin
Author and consultant known for his unique perspective on the advertising and marketing industry. He challenges conventional thinking and advocates for simplicity and effectiveness in marketing strategies.
Best podcasts with Tom Goodwin
Ranked by the Snipd community
83 snips
Feb 24, 2025 • 29min
“99.9% of ads are genuinely awful” Tom Goodwin
Tom Goodwin is a marketing and digital transformation expert, celebrated as a top voice on LinkedIn and author of "Digital Darwinism." He discusses the staggering ineffectiveness of most ads, attributing failures to short-term thinking and a lack of creativity. Goodwin emphasizes the hidden benefits of repeated exposure and how aesthetics can enhance ad persuasion. He argues that targeting is overrated, advocating for a focus on consistent messaging to create impactful campaigns. Expect insights on improving marketing without straining budgets!
33 snips
Jul 14, 2025 • 38min
Why advertising is broken & how to fix it - Tom Goodwin
Tom Goodwin, an insightful author and consultant, dives deep into the broken state of advertising today. He critiques the industry's obsession with short-term metrics, arguing for a return to brand-building and genuine consumer engagement. Goodwin emphasizes the importance of customer insights and long-term vision, encouraging marketers to take leadership roles. He also discusses the tension between creativity and data-driven approaches, advocating for a simpler, more effective advertising landscape that values emotional connections.
