Tom Goodwin

Tom Goodwin is a marketing and digital transformation expert, celebrated as a top voice on LinkedIn and author of "Digital Darwinism." He discusses the staggering ineffectiveness of most ads, attributing failures to short-term thinking and a lack of creativity. Goodwin emphasizes the hidden benefits of repeated exposure and how aesthetics can enhance ad persuasion. He argues that targeting is overrated, advocating for a focus on consistent messaging to create impactful campaigns. Expect insights on improving marketing without straining budgets!

Tom Goodwin, an insightful author and consultant, dives deep into the broken state of advertising today. He critiques the industry's obsession with short-term metrics, arguing for a return to brand-building and genuine consumer engagement. Goodwin emphasizes the importance of customer insights and long-term vision, encouraging marketers to take leadership roles. He also discusses the tension between creativity and data-driven approaches, advocating for a simpler, more effective advertising landscape that values emotional connections.

Tom Goodwin, a seasoned marketer and public speaker, dives deep into the advertising landscape, revealing the chasm between marketing hype and consumer reality. He argues for the necessity of brand building in an age obsessed with metrics and immediate results. The discussion highlights the emotional disconnection caused by AI in advertising and the critical need for creative investment. Goodwin emphasizes balancing loyalty and performance, advocating for a shift toward authentic storytelling that resonates with consumers and fosters genuine connections.