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Nudge
“99.9% of ads are genuinely awful” Tom Goodwin
Feb 24, 2025
Tom Goodwin is a marketing and digital transformation expert, celebrated as a top voice on LinkedIn and author of "Digital Darwinism." He discusses the staggering ineffectiveness of most ads, attributing failures to short-term thinking and a lack of creativity. Goodwin emphasizes the hidden benefits of repeated exposure and how aesthetics can enhance ad persuasion. He argues that targeting is overrated, advocating for a focus on consistent messaging to create impactful campaigns. Expect insights on improving marketing without straining budgets!
28:42
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Quick takeaways
- Tom Goodwin highlights that the decline in creative and authentic advertising stems from a narrow focus on data-driven, short-term results by marketers.
- He argues that some wasted advertising is necessary for brand familiarity, emphasizing that repeated exposure leads to deeper consumer connections and loyalty.
Deep dives
The Crisis of Modern Advertising
Most advertisements today suffer from a lack of creativity and authenticity, leading to a proliferation of poorly crafted ads that fail to resonate with consumers. Tom Goodwin argues that the shift towards data-driven digital advertising has resulted in a significant decline in the quality of ads people encounter daily. The advent of automated advertising strategies has led to a focus on immediate results, causing marketers to overlook the importance of thoughtful, human-crafted messages. This obsession with micro-targeting and quick returns has diluted the true power of advertising, which should engage and connect with audiences on a deeper level.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode