Nudge “99.9% of ads are genuinely awful” Tom Goodwin
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Feb 24, 2025 
Tom Goodwin is a marketing and digital transformation expert, celebrated as a top voice on LinkedIn and author of "Digital Darwinism." He discusses the staggering ineffectiveness of most ads, attributing failures to short-term thinking and a lack of creativity. Goodwin emphasizes the hidden benefits of repeated exposure and how aesthetics can enhance ad persuasion. He argues that targeting is overrated, advocating for a focus on consistent messaging to create impactful campaigns. Expect insights on improving marketing without straining budgets!
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Outsider Influence
- Tom Goodwin's marketing influence comes from his outsider perspective and unique questions.
- This allows him to see things differently and connect dots others within the industry might miss.
Awful Ads
- Most digital ads lack craftsmanship and are mindlessly optimized for metrics, not impact.
- Award-winning campaigns are rarely seen in the real world, highlighting a disconnect between marketing and advertising.
Internet's Impact on Ads
- The internet increased advertisers but decreased agency use, leading to less-crafted ads.
- Focus on short-term results and automated optimization has replaced thoughtful ad creation.
