Nudge

Chris Baker, author of 'Obsolete' and founder of Change Please, shares insights on how eco-brands leverage behavioral science to boost their appeal. He discusses Tony's viral advent calendar and Oatly's impactful coffee redesign. Baker reveals how Ecosia keeps users engaged through clever nudges and the IKEA effect's role in brand loyalty. His work emphasizes the importance of transparency and innovative marketing in transforming consumer habits towards sustainability.

Oliver Burkeman, bestselling author of 'Four Thousand Weeks', shares wisdom on productivity and time management. He reveals that historical figures like Darwin and Woolf thrived on a three to four-hour workday, a practice that enhances focus and creativity. Burkeman introduces the concept of a 'done list' to shift focus from tasks undone to accomplishments. He also discusses combating procrastination with the mental trick 'just go to the shed.' Embrace flexibility and accept human limitations to find lasting productivity and peace.

In this conversation with Oliver Burkeman, an acclaimed author known for his insights on time management and modern living, the power of deep observation takes center stage. He explores how dedicating three hours to a single painting can enhance productivity and well-being. Burkeman delves into the irony of modern choices, the relationship between perceived control and happiness, and the importance of patience in a world filled with distractions. He offers practical wisdom on appreciating art, life’s imperfections, and cultivating a more intentional existence.

How did a marketing campaign lead to one of the worst public health disasters in American history? In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids.You’ll learn:How reframing turned OxyContin from a last resort into a “safe” everyday drug.Why a vague letter (not a study) became the foundation for Purdue’s 1% addiction claim.How the Sacklers used doctors, pain groups, and celebrities to exploit authority bias.Why repeating a false claim makes it more believable (feat. the mere exposure effect).How behavioural science helped sell a deadly drug—and what we can learn from it.---Shatterproof non-profit: https://shatterproof.org/Empire of Pain: https://www.penguinrandomhouse.com/books/612861/empire-of-pain-by-patrick-radden-keefe/Sign up to my newsletter: https://www.nudgepodcast.com/mailing-listConnect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/---Sources:ABC News. (2025). Purdue Pharma, Sackler family to pay $7.4 billion opioid settlement [Video]. YouTube. https://www.youtube.com/watch?v=1n2uuX1NaQoLastWeekTonight. (2016). Opioids: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=5pdPrQFjo2oCBS News. (2019). OxyContin maker facing over 2,000 opioid death-related lawsuits [Video]. YouTube. https://www.youtube.com/watch?v=mwGGlEFKrSsABC News. (2019). Local governments file lawsuit against the family behind OxyContin [Video]. YouTube. https://www.youtube.com/watch?v=AlSDhuhLedgCBS News. (2022). Trump Organization’s accounting firm cuts ties over financial statements [Video]. YouTube. https://www.youtube.com/watch?v=csAS4WLvMaoBBC News. (2013). Serpentine Sackler Gallery Opening [Video]. YouTube. https://www.youtube.com/watch?v=YThcpSZIN0cCBS New York. (2021). Metropolitan Museum Of Art Will Remove Sackler Name From Galleries [Video]. YouTube. https://www.youtube.com/watch?v=p_u29BL2CQECBC News. (2019). Dozens Storm The Guggenheim Museum In Protest Of Donor [Video]. YouTube. https://www.youtube.com/watch?v=ci_yOI3WytoCBS News. (2019). Protestors stage a “Die In” at the Guggenheim Museum in New York [Video]. YouTube. https://www.youtube.com/watch?v=zYVvIwbxX2ICNBC Television. (2020). Would have done ‘nothing’ differently in opioid crisis: Kathe Sackler says [Video]. YouTube. https://www.youtube.com/watch?v=dRl-Zjyf2UESTAT. (2017). 1998 Purdue Pharma marketing video [Video]. YouTube. https://www.youtube.com/watch?v=LaxlJXpwkzsGoLocal LIVE. (2019). Purdue Pharmaceutical Commercial 1998-Oxycontin [Video]. YouTube. https://www.youtube.com/watch?v=FCOl1exq3IMCBS News. (2017). Behind Purdue Pharma’s marketing of OxyContin [Video]. YouTube. https://www.youtube.com/watch?v=V-jxKPpMvmALastWeekTonight. (2019). Opioids III: The Sacklers: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=uaCaIhfETsMLastWeekTonight. (2021). McKinsey: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=AiOUojVd6xQCBS News. (2018). Whistleblower: Purdue Pharma continued deceptive sales practices after guilty plea [Video]. YouTube. https://www.youtube.com/watch?v=o5qQf3Po31MWashington Post. (2019). Inside the opioid industry’s marketing machine [Video]. YouTube. https://www.youtube.com/watch?v=gIlpd40CpT0CBC News. (2018). How One Man Made The Opioid Crisis Possible [Video]. YouTube. https://www.youtube.com/watch?v=X2AUIBB34nICBC News. (2019). Nan Goldin ‘Blizzard of Prescriptions’ Sackler Pain Guggenheim Protest & Die-In 2/9/19 [Video]. YouTube. https://www.youtube.com/watch?v=q2A4Tb8cOxEKeefe, P. R. (2021). Empire of Pain: The Secret History of the Sackler Dynasty. Doubleday.  Cialdini, R. B. (2006). Influence: The Psychology of Persuasion (Revised ed.). Harper Business.

Louis Grenier, a no-nonsense marketing expert and author of 'Stand the F*ck Out', shares his candid philosophy on marketing and life. He dives into the chaos of personal health challenges and how they influence his marketing strategies. Expect humorous takes on authenticity and storytelling, and learn about innovative book promotion tactics. Grenier's insights on audience feedback and the importance of clear communication make for a refreshing perspective that's both provocative and relatable.

Charan Ranganath, a distinguished professor at UC Davis and author of the bestselling book, "Why We Remember," joins to discuss revolutionary memory techniques. He unveils the surprising effectiveness of self-testing even in failure for boosting memory retention. Ranganath explains why cramming fails and reveals how error-driven learning can transform study habits. He shares humorous personal experiences, including his memorable best man speech strategy, highlighting that making mistakes is a powerful tool for learning.

Discover the fascinating insights of a 102-year-old marketing book and its surprising relevance in today's world. Learn how curiosity-driven slogans can boost engagement and the power of personalization in advertising. Hear about a sewing machine manufacturer who skyrocketed sales by nine times and delve into psychological biases that shape consumer behavior. Finally, explore how negative messaging can actually enhance marketing effectiveness, challenging long-held beliefs about advertising strategies.

In this enlightening conversation, Dr. Charan Ranganath, a Professor at the Center for Neuroscience and author of 'Why We Remember', delves into the complexities of memory. He reveals how memory can be more fiction than fact, discussing the infamous Satanic Panic and how false memories were manipulated. Listeners learn that even reputable sources can misremember, and hear shocking studies where many believed they'd committed crimes they never did. This exploration of implanted memories raises profound questions about our recollections and the reliability of memory itself.

In a fascinating discussion, Gerd Gigerenzer, a world-renowned psychologist and former director of the Max Planck Institute, challenges traditional hiring practices. He explores Elon Musk’s unconventional method of asking just two questions, arguing it can outperform elaborate interviewing techniques. Gigerenzer highlights how experienced managers intuitively make better hiring decisions through heuristics. Surprisingly, he reveals that having multiple interviewers can dilute the quality of candidate assessments, advocating for a more streamlined approach to hiring.

Dr. Charan Ranganath, a Professor at the Center for Neuroscience and author of 'Why We Remember,' shares fascinating insights into the science of memory. He explains why forgetting is a natural process that can actually benefit us. Listeners discover how multitasking disrupts memory and why recording concerts might undermine our experiences. Ranganath also reveals techniques used by memory athletes that can help enhance recall, urging us to adopt strategies that promote intentional learning and improve memory retention.