
Nudge What Marge Simpson Can Teach You About Leadership
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Nov 10, 2025 Micheal Hallsworth, Chief Behavioural Scientist at the Behavioural Insights Team and author, shares fascinating insights on leadership through the lens of Marge Simpson. He delves into Marge's contradictory stance against cartoon violence while defending Michelangelo's David. The discussion touches on why people despise hypocrites and how our own biases skew perceptions of others' actions. Hallsworth also highlights the implications for leaders: practicing what they preach is vital to avoid being labeled as inconsistent.
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Marge's Protest And The David Contradiction
- Marge forms a protest group to cut violence from Itchy & Scratchy after cataloguing cartoon violence.
- She then defends Michelangelo's David, exposing an apparent inconsistency that sparks outrage.
Inconsistency Amplifies Moral Condemnation
- People judge inconsistent actors far more harshly than consistent wrongdoers.
- The 2017 study shows moral condemnation rises when actions contradict prior stated beliefs.
We Excuse Ourselves, Condemn Others' Phones
- We excuse our own phone use with internal reasons but see others' phone use as rude and damaging.
- Actor-observer bias and the bias blind spot make us blind to our double standards.


