Kristen Berman

Kristen Berman, CEO of Irrational Labs, discusses how behavioral science transforms product design for companies like Google and TikTok. She introduces her 3B Framework, explaining how it identifies biases that hinder user engagement. Kristen elaborates on the importance of effective onboarding for customer retention and highlights innovative strategies to combat misinformation on platforms like TikTok. The conversation also touches on the ethical implications of behavioral nudges and the psychology behind user behavior, offering actionable insights for product development.

Kristen Berman, a leading expert in applied behavioral economics and co-founder of Irrational Labs, dives into the fascinating world of behavioral design. She discusses how successful products leverage behavioral insights to foster user engagement and positive habits. Kristen also addresses the darker side of design, noting how it can lead to addictive behaviors, using examples like Juul and innovations from companies like Airbnb and Uber. Her experiences underscore the ethical challenges and responsibilities of designers in changing behavior effectively.

Kristen Berman, a behavioral scientist and co-founder of Irrational Labs, dives into the quirks of human decision-making. She argues that habits are overrated and suggests practical hacks to foster behavior change, such as using deadlines and tapping into social support. Berman also shares insights on enhancing happiness through meaningful connections and environmental adjustments, making the case for simplifying decisions to achieve personal goals. Her unique perspective offers listeners a fresh approach to navigating challenges in their lives.