James Ashford
Founder of GoProposal, a software company successfully sold to Sage, a FTSE 100 company. Shares insights on the emotional and unexpected challenges of life after a major business exit.
Best podcasts with James Ashford
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Nov 29, 2024 • 1h 21min
Ep 470 After the Deal: James Ashford on the Aftermath of Selling a 12-Employee Company for 8 Figures
James Ashford, founder of GoProposal and seller to FTSE 100 company Sage, shares his journey of navigating life after a successful business sale. He discusses the emotional challenges and surprises of post-exit life, including the identity crisis faced by entrepreneurs. James reflects on the shift from entrepreneur to corporate ambassador and the deep personal growth that comes from embracing lifelong learning. He emphasizes the importance of understanding your new corporate environment while also revealing the emotional toll entrepreneurial success can impose on personal relationships.
May 6, 2022 • 59min
Ep 336 James Ashford - The Inside Story Behind Sage’s 8 Figure Acquisition of a 12 Employee Company
James Ashford, the founder of GoProposal, shares his remarkable journey from a failed venture to selling his proposal software company for an impressive eight-figure sum. He discusses the emotional rollercoaster of navigating acquisition talks and the vital metrics like customer churn and conversion that influenced his success. Ashford offers insights into the meticulous preparations needed for a sale, including financial diligence and targeting the right acquirers. He reflects on the importance of maintaining relationships and community support post-acquisition, rounding off with lessons from his new book.
