

Ep 470 After the Deal: James Ashford on the Aftermath of Selling a 12-Employee Company for 8 Figures
4 snips Nov 29, 2024
James Ashford, founder of GoProposal and seller to FTSE 100 company Sage, shares his journey of navigating life after a successful business sale. He discusses the emotional challenges and surprises of post-exit life, including the identity crisis faced by entrepreneurs. James reflects on the shift from entrepreneur to corporate ambassador and the deep personal growth that comes from embracing lifelong learning. He emphasizes the importance of understanding your new corporate environment while also revealing the emotional toll entrepreneurial success can impose on personal relationships.
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Logo Design with Acquisition in Mind
- James Ashford designed GoProposal's logo with potential acquirers in mind, even before getting their first customer.
- He envisioned it as "GoProposal, a Sage Company," to solidify his intention to sell.
Building a "Built to Sell" Culture
- Build a company culture around the goal of selling from the start.
- Inform every team member that they're joining a business built to sell.
Playing Not to Lose
- After selling GoProposal, Ashford shifted from "playing to win" to "playing not to lose."
- He worried about getting fired, even for minor infractions like oversharing deal details on a webinar.