
Built to Sell Radio
Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.
Latest episodes

May 16, 2025 • 57min
Ep 494 Exit Story: Building News Sets for TV Stars—and a Business Worth Millions
In this conversation, Mac McLaughlin, the founder of FX Design Group, shares his journey from theater to building million-dollar sets for TV. He discusses the intricate dance of design, revenue challenges, and the ups and downs of client relationships. Mac also dives into the sale of his business, the emotional rollercoaster of transitions, and the lessons learned in negotiations. He offers insights on navigating ownership changes amidst economic hurdles and the significance of effective communication in business. Throughout, his personal anecdotes make the complexities of entrepreneurship relatable and engaging.

May 9, 2025 • 45min
Ep 493 Exit Story: Selling a 20-Person Agency for 5.5x EBITDA
Jeff DeGarmo, the co-founder of Cubic, shares his journey of building a 20-person marketing agency over 16 years and selling it for 5.5x EBITDA. He reflects on the challenges of transitioning from military service to entrepreneurship and navigating complex negotiations. Jeff discusses how his agency evolved from a web-focused firm to a full-service agency, emphasizing the importance of recurring revenue. He also addresses the emotional journey of selling a business and his commitment to empowering veterans in entrepreneurship through coaching and resources.

10 snips
May 2, 2025 • 59min
Ep 492 Mastering the Deal: How Greg Alexander Got $162M for a 30-Person Firm—and What He’s Learned from Watching 50 Other Exits Up Close
Greg Alexander, founder of Collective 54 and seller of his consulting firm SBI for $162 million, shares invaluable insights from his experience with over 50 service firm exits. He highlights the importance of productizing services and implementing recurring revenue models. Greg discusses the unique challenges boutique firms face and the significance of client diversification through strategic acquisitions. He also delves into valuation intricacies, emotional negotiation pitfalls, and the importance of building community connections post-exit.

Apr 25, 2025 • 1h 4min
Ep 491 Inside the Mind of an Acquirer: The Case for Unsexy
What makes someone want to buy an “unsexy” business? Jon Pole has acquired 19 traditional radio stations. On paper, it’s an industry many assume is in decline. But for an experienced buyer like Pole, these deals are less about media trends and more about community, cash flow, and culture.

6 snips
Apr 18, 2025 • 52min
Ep 490 Exit Story: How a Middleman Built and Sold a $19M Distribution Business
Sean McAuliffe, a former house painter turned entrepreneur, shares his incredible journey of building a $19 million distribution company for replacement car keys. He reveals how a simple client complaint led him to discover a lucrative niche by sourcing keys from Asia. McAuliffe dives into the complexities of managing inventory, understanding pricing differences, and the unexpected offer from a private equity firm. He also discusses the shift from traditional keys to digital solutions and reflects on personal growth during the challenges of selling his business.

8 snips
Apr 11, 2025 • 1h 7min
Ep 489 Inside the Mind of an Acquirer: Sequoya Borgman on How Independent Sponsors Buy Companies, Structure Deals, and Spot Pretenders
Sequoya Borgman, founder of Borgman Capital and an expert in independent sponsorship, shares insights from his experience acquiring 19 companies. He discusses how independent sponsors vary from traditional private equity, utilizing deal-by-deal funding. Sequoya highlights the evolving landscape of lower middle-market acquisitions, emphasizing the rise of high-net-worth individuals. He explores the intricacies of deal structuring, CEO expectations, and the importance of trust between buyers and sellers to ensure successful transactions.

22 snips
Apr 4, 2025 • 59min
Ep 488 Exit Story: Garren Hilow on Selling for $190M, Taking Stock, and Missing His Earn-Out
Garren Hilow, co-founder of Abveris, shares his incredible journey from a bootstrap startup with a small stake to a $190 million all-stock sale. He discusses the challenges of co-founding a biopharmaceutical company, overcoming financial hurdles, and successfully navigating the complex sale process. Garren reflects on the emotional turmoil of a botched earn-out and the lessons learned along the way. He also finds joy in personal triumphs post-sale, like acquiring a fishing boat and appreciating family moments amidst the ups and downs of entrepreneurship.

12 snips
Mar 28, 2025 • 1h 7min
Ep 487 After the Deal: How the Ultra-Wealthy Invest After Selling Their Business
In this enlightening conversation, Michael Sonnenfeldt, founder of Tiger 21, shares his journey from selling two companies to guiding ultra-wealthy entrepreneurs in smart investing. He highlights the emotional challenges of wealth after exit and the importance of building a support network. Discussion includes pitfalls to avoid, the significance of character in investment groups, and the contrasting psychology of spending between self-made and inherited wealth. Sonnenfeldt emphasizes mentorship and the importance of emotional support in nurturing healthy family dynamics amid affluence.

Mar 21, 2025 • 1h 1min
Ep 486 Inside the Mind of an Acquirer: The Harvard Playbook for Buying Your Business
A new generation of buyers trained in Entrepreneurship Through Acquisition (ETA) is looking for businesses like yours. Unlike private equity firms focused on roll-ups, ETA buyers are often searching for a single business to own and operate—making them a legitimate option for certain sellers.

28 snips
Mar 14, 2025 • 1h 10min
Ep 485 After the Deal: The Psychology of Selling—Kill Criteria, Walkaway Mindset & Why “Telling Your Company’s Story” Often Drives Up Your Multiple
Rob Walling, a serial entrepreneur and TinySeed founder, and Dr. Sherry Walling, a clinical psychologist and mental health advocate for entrepreneurs, delve into the psychology behind selling businesses. They explore crucial concepts like kill criteria, the emotional rollercoaster of exits, and the importance of personal storytelling in boosting company value. Their insights highlight how emotional preparation and strategic planning can distinguish thriving exits from those that leave owners lost. Additionally, they discuss celebrating personal milestones and the significance of financial literacy for future generations.