Built to Sell Radio

John Warrillow
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10 snips
Dec 5, 2025 • 60min

Ep 523 15 x EBITDA for a Service Firm

Ujwal Arkalgud, entrepreneur and founder of MotivBase, discusses his journey of transforming a services firm into a productized SaaS platform, ultimately selling for over 15x EBITDA. He shares insights on switching to unlimited support to boost customer engagement and the importance of on-call researchers for credibility. Ujwal also highlights innovative pricing strategies, the significance of a distinct brand philosophy, and lessons learned from a failed acquisition attempt. Post-sale, he reflects on personal freedom and his upcoming book, Invisible Rules, which explores hidden business expectations.
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Nov 28, 2025 • 1h 14min

Ep 522 The difference between 4x vs.8x EBITDA, Customer Concentration Discounts, PE Re-trades with Eric Wiklendt on this special edition of Inside the Mind of an Acquirer

In this insightful discussion, Eric Wiklendt, Managing Director at Speyside Equity, reveals the inner workings of private equity and its impact on business valuations. He explains the crucial difference between 4x and 8x EBITDA multiples, emphasizing factors like risk and growth potential. Eric discusses how customer concentration can significantly affect pricing and shares strategies for navigating complex deals. With a focus on operational improvements, he highlights what truly makes a business a valuable platform in today's market.
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7 snips
Nov 21, 2025 • 1h 1min

Ep 521 10x Outcome Selling Tiny to Private Equity and how to make the 'Cruise vs Double Down' Decision

Andrew Roberts is a seasoned software entrepreneur who transformed a family-run business into TinyMCE, a leading web text editor. In this discussion, he shares his pivotal decision: maintain a stable, profitable company or chase aggressive growth through private equity. He dives into the challenges of commercializing open source, valuing his brand as an acquisition currency, and navigating personal dynamics during the sale. Andrew also recounts unexpected crises, including a shocking acqui-hire, and how these experiences shaped his new venture, Deliverables.ai.
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Nov 14, 2025 • 56min

Ep 520 How Chris Hutchins convinced Google to buy Milk—and Wealthfront to acquire Grove—despite not generating much revenue (and no EBITDA)

Chris Hutchins, a serial entrepreneur known for his roles in Milk (acquired by Google) and Grove (acquired by Wealthfront), shares insights on strategic exits. He discusses how companies can value non-profitable assets by focusing on team and product potential. Chris reveals the importance of reframing pitches to highlight product affection over revenue and managing quick acquisition processes. He also emphasizes protecting employees during transitions and shares lessons on the true value of assets in today's market.
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Nov 7, 2025 • 54min

Ep 519 How to Avoid the Unforced Errors That Can Wipe Out Your Equity

In this chat, Spencer Dennis, an elite golfer turned coach, shares his journey as the founder of CoachNow, a platform for high-performance athletes. He discusses the chaos of managing coaching communications and the pitfalls of following investor advice, such as turning off revenue. Spencer recounts how unfavorable deal terms, like liquidity preferences, wiped out his equity and co-founders' shares during an acquisition. His key lessons emphasize the importance of charging early, avoiding convertible notes, and the true costs of chasing funding.
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Oct 31, 2025 • 48min

Ep 518 Growth Equity, Control, and When Rolling Equity Fails — John Ruffolo (Inside the Mind of an Acquirer)

John Ruffolo, Founder and Managing Partner of Maverix Private Equity, shares his journey from accounting to tech investing. He discusses the stark differences between growth equity and traditional buyouts, highlighting how growth equity allows founders to retain control while securing liquidity. Ruffolo offers insights into how equity rollovers can fail due to aggressive cost-cutting and debt issues. He also emphasizes the importance of understanding pre- and post-money valuations and advises on leveraging debt before turning to equity for financing. A must-listen for founders!
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Oct 24, 2025 • 56min

Ep 517 The Surprising Truth of a 9-Figure Exit — and How Not to Lose $23 Million (After the Deal)

Zain Jaffer, tech entrepreneur and co-founder of Vungle, dives into his journey from growing up in a refugee family to executing a $780M exit to Blackstone. He reveals the magic behind rewarded video ads and discusses the peculiar challenges of sudden wealth, including altering friendships and managing privacy post-exit. Zain shares candid mishaps in real estate, lessons from risky trades during COVID, and his philosophical views on wealth distribution. Now, he’s channeling his experiences into new ventures focused on AI in marketing.
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Oct 17, 2025 • 39min

Ep 516 How Joyride Fetched 7x Revenue for a Business Selling Abandoned Cars (Exit Story)

Stan Marcuse, co-founder of Joyride Auto, shares his journey transforming impounded vehicle auctions into a digital marketplace. He discusses the challenges of traditional auctions and how digitization expanded the buyer base, especially during COVID. Joyride's unique business model led to impressive growth, resulting in a 7× revenue acquisition by a private equity firm. Stan also touches on his future ventures, including Ballast Cash Management, designed to optimize cash flow for businesses.
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4 snips
Oct 10, 2025 • 1h 2min

Ep 515 Inside the Mind of an Acquirer with Valtech's Randy Woods

Randy Woods, former founder of Non-Linear Creations, shares his journey of building a digital agency and selling it to Valtech. He discusses making a company irresistible to acquirers, the importance of equity in deal structures, and what Valtech looks for in acquisitions. Randy highlights the role of culture in successful mergers, revealing red flags that can kill deals. He emphasizes the significance of strong relationships and transparency during negotiations, and shares insights on structuring earnouts and creating synergy post-acquisition.
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Oct 3, 2025 • 47min

Ep 514 Why the Old Private Equity Playbook is Dead - Inside the Mind of an Acquirer with Lee McCabe

Lee McCabe, a former executive at Meta and Alibaba, now advises private equity firms on modernizing value creation. He explores the demise of the traditional private equity playbook, emphasizing the shift toward operational focus driven by higher interest rates. McCabe highlights the importance of digital capabilities, sector specialization, and how firms like Thoma Bravo thrive through operator-led strategies. He offers insights on how founders can assess PE buyers and what it takes for successful digital transformation, urging them to prioritize relationships over price.

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