Built to Sell Radio

Ep 502 The Body Language of a Deal with Christopher Hadnagy

Jul 11, 2025
Christopher Hadnagy, author of 'Human Hacking' and a negotiation expert for elite military units and Fortune 500 companies, shares invaluable insights on high-stakes negotiations. He discusses the emotional nuances between entrepreneurs and corporate buyers, emphasizing the importance of self-awareness and open-source intelligence techniques. Listeners learn to distinguish genuine offers from bad actors, master negotiation dynamics with emotional intelligence, and explore the impact of body language on deal-making.
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INSIGHT

Emotional Gap in Negotiations

  • Entrepreneurs are emotionally attached to their businesses, while buyers often are unemotional and mercenary.
  • Recognizing this emotional imbalance is crucial for self-awareness in negotiations.
ADVICE

Use OSINT for Buyer Research

  • Perform Open Source Intelligence (OSINT) on potential buyers before negotiation.
  • Research social media, likes, dislikes, and values to tailor your business narrative appropriately.
ADVICE

Filter Buyers Using Your Values

  • Know your core values and what truly matters to you in a deal.
  • Use this understanding to filter out non-serious or incompatible buyers early in the process.
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