Built to Sell Radio Ep 497 Exit Story: How $1M in Profit Changed Doug Lowenthal’s Life Forever
Jun 6, 2025
Doug Lowenthal, founder of True Technology, a Florida-based managed service provider, dives into his transformative journey of building a million-dollar business. He shares insights on achieving a crucial $1 million EBITDA and the shift towards strategic IT partnerships. Doug discusses his leadership evolution, the importance of financial transparency, and the emotional landscape of selling a company. With humor, he reflects on preparing for life post-sale, including unexpected milestones like buying a luxury car and launching a new venture for MSPs.
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Realizing Business Runs Without You
- Doug experienced a pivotal moment moving houses that forced him to rely on his team more. - This helped him realize his business could run without his constant involvement.
Educate Employees With Transparency
- Open your financial books to key employees to educate them about business drivers. - Preface the transparency with company history to contextualize current numbers and avoid surprise.
EBITDA as the Key Metric
- Learning that $1M EBITDA was needed to attract buyers changed Doug's perspective. - Tracking EBITDA became his key metric to build a sellable business.
