

Ep 336 James Ashford - The Inside Story Behind Sage’s 8 Figure Acquisition of a 12 Employee Company
May 6, 2022
James Ashford, the founder of GoProposal, shares his remarkable journey from a failed venture to selling his proposal software company for an impressive eight-figure sum. He discusses the emotional rollercoaster of navigating acquisition talks and the vital metrics like customer churn and conversion that influenced his success. Ashford offers insights into the meticulous preparations needed for a sale, including financial diligence and targeting the right acquirers. He reflects on the importance of maintaining relationships and community support post-acquisition, rounding off with lessons from his new book.
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Invest In Finance Function
- Invest heavily in your finance function and tracking key metrics to impress acquirers.
- Provide fast, accurate data access to demonstrate operational control and diligence.
Focus On Strengths For Growth
- Strengthen your business by focusing on your strengths rather than your weaknesses.
- Delegate financial rigor to trusted partners to complement founder skills.
Create Operational Independence
- Build operational independence by empowering leaders like Heather to run key processes without founder involvement.
- This reduces dependence on the founder and boosts acquirer confidence.