Untapped

Book • 2022
The book provides insights and strategies for businesses on how to grow their revenue from existing clients.

It focuses on helping businesses switch from a scarcity mindset to an abundance mindset and outlines how they can identify and leverage opportunities within their current client base.

The book includes practical guidance and real-world examples to illustrate the principles and techniques discussed.

It aims to empower business owners and entrepreneurs to achieve sustainable growth and success by maximizing the potential of their existing client relationships.

In the end, "Selling to Serve" serves as a guide for businesses looking to tap into the wealth of opportunities that lie within their existing client base.

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Mentioned by James Ashford as a piece of work he did last year with 100 accountancy firms to show them they're sat on a diamond mine of clients.
Ep 336 James Ashford - The Inside Story Behind Sage’s 8 Figure Acquisition of a 12 Employee Company

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