
Ep 336 James Ashford - The Inside Story Behind Sage’s 8 Figure Acquisition of a 12 Employee Company
Built to Sell Radio
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Navigating Acquisition Dynamics
This chapter explores the strategic process of identifying potential acquirers in business acquisitions, emphasizing the significance of targeted outreach and management presentations. A pivotal moment involving gender dynamics illustrates the need for inclusivity and transparency during negotiations. It also highlights the emotional complexities of selling personal creations, such as intellectual property, and the importance of viewing them as tools for growth rather than possessions.
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