#3491
Mentioned in 8 episodes

24 Assets

Book • 2017
In '24 Assets', Daniel Priestley outlines a method for transforming a business into a valuable, scalable, and enjoyable entity.

The book focuses on the development of 24 critical business assets, categorized into seven groups: Intellectual Property, Brand, Market, Product, Systems, Culture, and Funding Assets.

Priestley emphasizes that successful businesses need more than just great products or services; they require robust systems, a compelling brand, and intellectual property.

The book provides actionable steps and case studies to illustrate how these assets can be developed and integrated to achieve sustainable growth and a robust business model.

Mentioned by

Mentioned in 8 episodes

Mentioned by
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Ali Abdaal
among other books by Daniel Priestley offering insights on modern business.
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Mentioned by
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Chris Do
as another book written by Daniel Priestley.
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Mentioned by Daniel Priestley as a book outlining various digital assets for wealth creation.
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Mentioned by Daniel Priestley as one of his books with an assessment.
101 snips
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Mentioned by
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Daniel Priestly
, who wrote it, as a book with an assessment to map out a business.
20 snips
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Recommended by
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Joanna Penn
as a book that ties into Daniel Priestley's interview on the Diary of a CEO podcast.
18 snips
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Mentioned by
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James Ashford
as being about how to build assets, IP assets, and various other things in your business.
Ep 336 James Ashford - The Inside Story Behind Sage’s 8 Figure Acquisition of a 12 Employee Company

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