24 Assets

In '24 Assets', Daniel Priestley outlines a method for transforming a business into a valuable, scalable, and enjoyable entity.

The book focuses on the development of 24 critical business assets, categorized into seven groups: Intellectual Property, Brand, Market, Product, Systems, Culture, and Funding Assets.

Priestley emphasizes that successful businesses need more than just great products or services; they require robust systems, a compelling brand, and intellectual property.

The book provides actionable steps and case studies to illustrate how these assets can be developed and integrated to achieve sustainable growth and a robust business model.