#4060
Mentioned in 8 episodes
24 Assets
Book • 2017
In '24 Assets', Daniel Priestley outlines a method for transforming a business into a valuable, scalable, and enjoyable entity.
The book focuses on the development of 24 critical business assets, categorized into seven groups: Intellectual Property, Brand, Market, Product, Systems, Culture, and Funding Assets.
Priestley emphasizes that successful businesses need more than just great products or services; they require robust systems, a compelling brand, and intellectual property.
The book provides actionable steps and case studies to illustrate how these assets can be developed and integrated to achieve sustainable growth and a robust business model.
The book focuses on the development of 24 critical business assets, categorized into seven groups: Intellectual Property, Brand, Market, Product, Systems, Culture, and Funding Assets.
Priestley emphasizes that successful businesses need more than just great products or services; they require robust systems, a compelling brand, and intellectual property.
The book provides actionable steps and case studies to illustrate how these assets can be developed and integrated to achieve sustainable growth and a robust business model.
Mentioned by
Mentioned in 8 episodes
Mentioned by Daniel Priestley when discussing various assets one can accumulate to increase income.
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24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world by Daniel Priestley | Book Summary
