Scorecard Marketing by Daniel Priestley and Glen Carlson provides a comprehensive playbook for businesses to generate better leads and increase profits. The book emphasizes the importance of lead generation in business success and introduces a four-step scorecard marketing approach. Readers learn how to predictably generate warm leads, collect data to recognize buying signals, identify individual reasons for interest in their offers, treat customers in a personalized way, and create a permanent digital asset to improve marketing and sales results. The book includes practical steps, case studies, and action steps to help businesses implement the scorecard strategy effectively.
This book outlines a five-step method to fast-track your way to the inner circle of your industry. It emphasizes the importance of influence in success and provides steps such as pitching, publishing, productizing your knowledge, building your profile, and forming partnerships. The book is aimed at those who want to get ahead in their career, dominate their industry, or become successful entrepreneurs.
In '24 Assets', Daniel Priestley outlines a method for transforming a business into a valuable, scalable, and enjoyable entity. The book focuses on the development of 24 critical business assets, categorized into seven groups: Intellectual Property, Brand, Market, Product, Systems, Culture, and Funding Assets. Priestley emphasizes that successful businesses need more than just great products or services; they require robust systems, a compelling brand, and intellectual property. The book provides actionable steps and case studies to illustrate how these assets can be developed and integrated to achieve sustainable growth and a robust business model[2][4][5].
There has never been a better time to be an entrepreneur, but what is the first step?
Daniel Priestley is an award-winning serial entrepreneur who has built and sold several successful businesses and written 5 books on starting and scaling businesses. He is the founder of Dent Global, an accelerator and venture studio, and the cofounder of ScoreApp, an AI powered marketing software.
In this conversation Daniel and Steven discuss topics such as, the entrepreneurs journey, struggling with mindset shifts when scaling a company, why passion is crucial for success in business, and how AI is changing the business landscape.
(00:00) Intro
(01:15) The Most Exciting Time Of History For Businesses
(03:22) Growing Small Businesses & Making Them Millions
(04:39) Can Anyone Be An Entrepreneur?
(05:20) How To Know If It's A Good Business Idea
(10:09) How Important Is Passion In Being A Successful Entrepreneur
(13:18) Don't Pursue Entrepreneurship For This Reason!
(21:42) How To Be A Visionary
(27:05) How To Be Great At Pitching Business Ideas
(34:46) The Magic Of 'With Or Without You' Energy
(40:17) The Steps To Know If It'll Be A Good Business
(48:43) Fear Of Failure
(51:34) Life Force Energy & Bringing Stories To Life
(56:59) The Importance Of Changing Environments Regularly
(01:01:59) Starting A Business/Personal Brand
(01:06:11) Solopreneurship Doesn't Work
(01:08:55) How To Make Money
(01:15:01) Your Team Is Essential In Your Business
(01:17:41) How Do You Invest Your Money
(01:19:18) How To Build A Business From Scratch
(01:23:46) Should You Work For A Big Company Or A Start-Up
(01:26:19) The Humility Of Accepting Others Are Better Than You
(01:29:01) What's A Management Buyout?
(01:35:33) How To Structure And How To Sale A Deal
(01:38:42) AI Will Revolutionize How Businesses Work!
(01:45:25) Work-Life Balance
(01:48:54) Last Guest Question
You can check out some of Daniel’s businesses below:
KPI Scorecard: https://bit.ly/49mYu2w
Scoreapp: https://bit.ly/3OQ0lVg
You can order Daniel’s most recent book, ‘Scorecard Marketing’, here: https://bit.ly/48tZksS
Follow Daniel
Twitter - https://bit.ly/49qhSMa
Instagram - https://bit.ly/49EioWr
Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb
Flight Fund:
https://flight-fund-manager.seedrs.com
Follow me:
https://beacons.ai/diaryofaceo
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Diary Of A CEO with Steven Bartlett 
