Scorecard Marketing

Scorecard Marketing by Daniel Priestley and Glen Carlson provides a comprehensive playbook for businesses to generate better leads and increase profits.

The book emphasizes the importance of lead generation in business success and introduces a four-step scorecard marketing approach.

Readers learn how to predictably generate warm leads, collect data to recognize buying signals, identify individual reasons for interest in their offers, treat customers in a personalized way, and create a permanent digital asset to improve marketing and sales results.

The book includes practical steps, case studies, and action steps to help businesses implement the scorecard strategy effectively.