#47
Mentioned in 6 episodes
Scorecard Marketing
The four-step playbook for getting better leads and bigger profits
Book • 2023
Scorecard Marketing by Daniel Priestley and Glen Carlson provides a comprehensive playbook for businesses to generate better leads and increase profits.
The book emphasizes the importance of lead generation in business success and introduces a four-step scorecard marketing approach.
Readers learn how to predictably generate warm leads, collect data to recognize buying signals, identify individual reasons for interest in their offers, treat customers in a personalized way, and create a permanent digital asset to improve marketing and sales results.
The book includes practical steps, case studies, and action steps to help businesses implement the scorecard strategy effectively.
The book emphasizes the importance of lead generation in business success and introduces a four-step scorecard marketing approach.
Readers learn how to predictably generate warm leads, collect data to recognize buying signals, identify individual reasons for interest in their offers, treat customers in a personalized way, and create a permanent digital asset to improve marketing and sales results.
The book includes practical steps, case studies, and action steps to help businesses implement the scorecard strategy effectively.
Mentioned by
Mentioned in 6 episodes
Mentioned by Daniel Priestley when discussing his book on starting and scaling businesses.
13,817 snips
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Mentioned by 
Daniel Priestley as a book detailing a four-step playbook for better leads and profits.
Daniel Priestley as a book detailing a four-step playbook for better leads and profits.
7,664 snips
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Recommended by 
Steven Bartlett as a book for entrepreneurs interested in improving leads and profits.
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